The article does read in part like an ad for match.com. Especially the detailed description of how to use the site with the guy in the coffee shop.
the Web's most popular dating service, which now boasts nearly three quarters of a million subscribers who pay at least $24.95 per month to be able to contact the hotties they find using the service's free search feature
The author used "hotties." Now that's journalism!
(And if it's a paid placement, it's doubly bad because it's false advertising.)
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